TY - GEN
T1 - Value co-creation with customers and its impact on capabilities
AU - Zhang, Xiang
AU - Wang, Guo Xing
AU - Shangguan, Jingchang
AU - Xiao, Yanqiu
PY - 2008
Y1 - 2008
N2 - Value co-creation with customers is a new source to gain competitive advantage. However, the research in this area is still in its early stage. The link between co-creation activities and firm's capabilities is not clear. Using empirical study, this paper presents a new mechanism of value co-creation with customers. Such mechanism is governed by two principles: (1) Customers are the integral part of such a co-creation system; (2) through value co-creation with customers, firms may not only gain new capability, but also enhance traditional capabilities.
AB - Value co-creation with customers is a new source to gain competitive advantage. However, the research in this area is still in its early stage. The link between co-creation activities and firm's capabilities is not clear. Using empirical study, this paper presents a new mechanism of value co-creation with customers. Such mechanism is governed by two principles: (1) Customers are the integral part of such a co-creation system; (2) through value co-creation with customers, firms may not only gain new capability, but also enhance traditional capabilities.
KW - Customer participation
KW - Customerization
KW - Open innovation
KW - Value co-creation
UR - http://www.scopus.com/inward/record.url?scp=62749090137&partnerID=8YFLogxK
U2 - 10.1109/IEEM.2008.4738239
DO - 10.1109/IEEM.2008.4738239
M3 - Conference contribution
AN - SCOPUS:62749090137
SN - 9781424426300
T3 - 2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008
SP - 2087
EP - 2091
BT - 2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008
T2 - 2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008
Y2 - 8 December 2008 through 11 December 2008
ER -
