The Empirical Research on the Consumers' Willingness to Participate in E-waste Recycling with a Points Reward System

Hua Zhong*, Li Huang

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review

32 Citations (Scopus)

Abstract

In this paper, by introducing membership points reward system (PRS) to the E-waste recycling management systems, the E-waste recycling PRS is proposed. Based on the theory of planned behavior and the expectancy theory, a theoretical mode about the consumers' participation in formal E-waste recycling is established, using a points reward incentive system. The consumers' willingness to participate and level of acceptance are investigated through a questionnaire survey, and the feasibility of the new recycling system is evaluated as well. Based upon the questionnaire survey, the factors influencing the consumers' willingness to participate in formal recycling channels with a points reward incentive system are analyzed. The results show that there is a significant correlation between the influence of a willingness to participate in formal E-waste recycling and participating expectancy, subjective attitude, objective environment, and few special consumer characteristics.

Original languageEnglish
Pages (from-to)475-480
Number of pages6
JournalEnergy Procedia
Volume104
DOIs
Publication statusPublished - 2016
Externally publishedYes
EventApplied Energy Symposium and Forum: Low - Carbon Cities and Urban Energy Systems, CUE 2016 - Jinan, China
Duration: 13 Jun 201615 Jun 2016

Keywords

  • Consumer
  • E-waste
  • Points reward system (PRS)
  • Recycling willingness
  • WEEE

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