Abstract
Virtual community, as a kind of new application of Internet, has greatly changed the way of life, communication and trade. However, lack of trust is often cited as a great barrier of the success of virtual community. This paper takes the trade virtual community for example, analyzes trust phases and models the trust phase of the virtual community, discusses the key point of personalized recommendation of trust phases.
Original language | English |
---|---|
Title of host publication | Proceedings of the International Conference on E-Business and E-Government, ICEE 2010 |
Pages | 4256-4259 |
Number of pages | 4 |
DOIs | |
Publication status | Published - 2010 |
Event | 1st International Conference on E-Business and E-Government, ICEE 2010 - Guangzhou, China Duration: 7 May 2010 → 9 May 2010 |
Publication series
Name | Proceedings of the International Conference on E-Business and E-Government, ICEE 2010 |
---|
Conference
Conference | 1st International Conference on E-Business and E-Government, ICEE 2010 |
---|---|
Country/Territory | China |
City | Guangzhou |
Period | 7/05/10 → 9/05/10 |
Keywords
- Personalized recommendation
- Trust phases
- Virtual community
Fingerprint
Dive into the research topics of 'Personalized recommendation for trade virtual community based on trust phases'. Together they form a unique fingerprint.Cite this
Yang, L., & Yan, Z. (2010). Personalized recommendation for trade virtual community based on trust phases. In Proceedings of the International Conference on E-Business and E-Government, ICEE 2010 (pp. 4256-4259). Article 5591190 (Proceedings of the International Conference on E-Business and E-Government, ICEE 2010). https://doi.org/10.1109/ICEE.2010.1069