TY - JOUR
T1 - Discovering technology opportunities based on the linkage between technology and business areas
T2 - matching patents and trademarks
AU - Han, Xiaotong
AU - Zhu, Donghua
AU - Wang, Xuefeng
AU - Daim, Tugrul
AU - Qiao, Yali
N1 - Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2023
Y1 - 2023
N2 - Technology opportunity analysis (TOA) is of great help to technology innovation and R&D strategy of enterprises. Most previous studies of TOA only focused on scientific research or technology development phases, seldom linking technology opportunities to business applications. Using both patent and trademark data, we focused on the linkage of technology and business areas and discovered technology opportunities based on firms’ existing technology base. First, we extracted common product keywords from two data sources to construct document-keyword matrices. Then, we matched patents and trademarks with common keywords to build the relevancy network between technology and the business areas. Finally, we discovered technology opportunities from potential undeveloped business areas, taking into account technology-business relevancy and firms’ technology base. We conducted a case study on 3D printing to test our method.
AB - Technology opportunity analysis (TOA) is of great help to technology innovation and R&D strategy of enterprises. Most previous studies of TOA only focused on scientific research or technology development phases, seldom linking technology opportunities to business applications. Using both patent and trademark data, we focused on the linkage of technology and business areas and discovered technology opportunities based on firms’ existing technology base. First, we extracted common product keywords from two data sources to construct document-keyword matrices. Then, we matched patents and trademarks with common keywords to build the relevancy network between technology and the business areas. Finally, we discovered technology opportunities from potential undeveloped business areas, taking into account technology-business relevancy and firms’ technology base. We conducted a case study on 3D printing to test our method.
KW - 3D printing
KW - Technology opportunity analysis
KW - patents analysis
KW - text mining
KW - trademarks analysis
UR - http://www.scopus.com/inward/record.url?scp=85119435450&partnerID=8YFLogxK
U2 - 10.1080/09537325.2021.2003773
DO - 10.1080/09537325.2021.2003773
M3 - Article
AN - SCOPUS:85119435450
SN - 0953-7325
VL - 35
SP - 1324
EP - 1340
JO - Technology Analysis and Strategic Management
JF - Technology Analysis and Strategic Management
IS - 10
ER -