@inproceedings{70fcab4d0aff4de59b4e3b2f206253cd,
title = "Conformity-Aware Influence Maximization with User Profiles",
abstract = "Influence maximization (IM), aiming at selecting initial users as seeds to maximize the influence spread, has become a vital problem in social network applications such as viral marketing and friend recommendation. Existing IM diffusion models ignore the behaviors that users readily conform to the actions of others in the group, which leads to incomprehensive information propagation processes and biased spread results. In this paper, we propose a group-based influence maximization (GIM) algorithm to solve the IM problem over the conformity-Aware diffusion model which utilizes different types of conformity behaviors based on user profiles and group profiling. Experimental results confirm the effectiveness and efficiency for our GIM algorithm against other baseline IM algorithms.",
keywords = "Influence maximization, conformity, group profiling, social group, user profile",
author = "Yiqing Li and Xiaoying Gan and Luoyi Fu and Xiaohua Tian and Zhida Qin and Yanhong Zhou",
note = "Publisher Copyright: {\textcopyright} 2018 IEEE.; 10th International Conference on Wireless Communications and Signal Processing, WCSP 2018 ; Conference date: 18-10-2018 Through 20-10-2018",
year = "2018",
month = nov,
day = "30",
doi = "10.1109/WCSP.2018.8555685",
language = "English",
series = "2018 10th International Conference on Wireless Communications and Signal Processing, WCSP 2018",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
booktitle = "2018 10th International Conference on Wireless Communications and Signal Processing, WCSP 2018",
address = "United States",
}