A DATA-DRIVEN APPROACH for CREATIVE CONCEPT GENERATION and EVALUATION

J. Han, H. Forbes, F. Shi, J. Hao, D. Schaefer

Research output: Contribution to journalConference articlepeer-review

31 Citations (Scopus)

Abstract

Conceptual design, as an early phase of the design process, is known to have the highest impact on determining the innovation level of design results. Although many tools exist to support designers in conceptual design, additional knowledge, especially knowledge related to emerging technologies, is still often needed. In this paper the authors aim to propose a data-driven creative concept generation and evaluation approach to support designers in incorporating emerging technologies in the new product early development stage. The approach is demonstrated by means of an illustrated example.

Original languageEnglish
Pages (from-to)167-176
Number of pages10
JournalProceedings of the Design Society: DESIGN Conference
Volume1
DOIs
Publication statusPublished - 2020
Event16th International Design Conference, DESIGN 2020 - Virtual, Online
Duration: 26 Oct 202029 Oct 2020

Keywords

  • conceptual design
  • data-driven design
  • design creativity
  • evaluation
  • idea generation

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