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The Value of Incorporating Review Tags into an Online Review System for User Review Generation

  • Beijing Institute of Technology
  • University of Miami

科研成果: 书/报告/会议事项章节会议稿件同行评审

摘要

Online review mining has become an important way for businesses to understand consumer preferences and product characteristics. Many online review platforms have started to incorporate the extracted information as review tags to guide future reviews. In this study, we leverage a quasi-experiment from an online health service platform to investigate the value of incorporating the review tags (extracted from prior reviews) into the online review system in user review generation. Our preliminary results show that after the provision of review tags, more reviews are provided for doctors but the length of those reviews is shorter. Notably, we also find a decrease in sentiment and an increase in novel reviews. Our findings provide actionable managerial insights for platform managers to design online review systems.

源语言英语
主期刊名International Conference on Information Systems, ICIS 2022
主期刊副标题"Digitization for the Next Generation"
出版商Association for Information Systems
ISBN(电子版)9781713893615
出版状态已出版 - 2022
活动43rd International Conference on Information Systems: Digitization for the Next Generation, ICIS 2022 - Copenhagen, 丹麦
期限: 9 12月 202214 12月 2022

出版系列

姓名International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation"

会议

会议43rd International Conference on Information Systems: Digitization for the Next Generation, ICIS 2022
国家/地区丹麦
Copenhagen
时期9/12/2214/12/22

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