The interactions between online platform's store brand introduction and manufacturer's innovation strategies: Reselling vs. agency modes

Jingjing Zhao, Yao Yu Wang, Lifeng Tu*, Jian Cai Wang, Xin (Robert) Luo

*此作品的通讯作者

    科研成果: 期刊稿件 › 文章 › 同行评审

    3 引用 （Scopus）

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    Economics, Econometrics and Finance

    Social Sciences