@inproceedings{5ead7394750a429db8e19500cb4d7d21,
title = "The Influence of Shape and Color Attributes on Cuteness Perception",
abstract = "Cuteness is crucial in design, as it elicits positive emotional responses from users, enhancing product appeal and market competitiveness. This study aims to investigate the influence of shape and color on cuteness perception. A 5 (hue: blue, yellow, green, red, purple) {\texttimes} 2 (shape: circular vs. angular) {\texttimes} 2 (lightness: high vs. low) experimental design was employed. Behavioral selections and eye-tracking data were used to analyze the independent effects of each factor. The results revealed significant main effects for hue, lightness, and shape. High-lightness red and purple circular shapes were perceived as the cutest. While all factors independently influenced cuteness perception, no significant interaction effects were observed. This study provides theoretical support for the effective use of shape and color in product and brand design, helping designers optimize the application of cuteness elements.",
keywords = "Color, Cuteness Perception, Design, Lightness, Shape",
author = "Binqing Xu and Dongyan Zhou and Yue Su and Jinglong Wu and Mengni Zhou and Zhiwei Wu",
note = "Publisher Copyright: {\textcopyright} 2026 IEEE.; 2026 International Conference on Intelligent Engineering and Next-Gen Healthcare Systems, IEHNS 2026 ; Conference date: 26-06-2026 Through 30-06-2026",
year = "2026",
doi = "10.1109/IEHNS68708.2026.11606770",
language = "English",
series = "Proceeding of the International Conference on Intelligent Engineering and Next-Gen Healthcare Systems, IEHNS 2026",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
editor = "Jain, \{Lakhmi C.\} and Jain, \{Lakhmi C.\} and Balas, \{Valentina E.\} and Qun Wu and Gaol, \{Ford Lumban\} and Fuqian Shi and Nilanjan Dey",
booktitle = "Proceeding of the International Conference on Intelligent Engineering and Next-Gen Healthcare Systems, IEHNS 2026",
address = "United States",
}