The effects of product-harm crisis on brand performance

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26 引用（Scopus）

源语言	英语
页（从-至）	443-458
页数	16
期刊	International Journal of Market Research
卷	52
期	4
DOI	https://doi.org/10.2501/S1470785309201399
出版状态	已出版 - 2010

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title = "The effects of product-harm crisis on brand performance",

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AU - Li, Fei

AU - Wang, Gao

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