The Effects of Green Organizational Practices on Employee Pro-Environmental Behaviors: The Roles of Environmental Awareness and Employee Green Advocacy

This study examines how green organizational practices influence employees’ pro-environmental behaviors. It further investigates the roles of environmental awareness and green advocacy in Moroccan organizations. A quantitative cross-sectional study was conducted with the employees working in various organizations in Morocco. Data were analyzed using SmartPLS 4 and IBM SPSS Statistics version 23 to assess relationships among green leadership, CSR, and employee behaviors. The findings indicate that green transformational leadership, CSR-e, and green empowerment significantly influence employee pro-environmental behavior. Environmental awareness also significantly mediated the effects of CSR and green leadership on employee sustainability actions. Organizations can adopt targeted incentives and educational initiatives to foster environmental awareness and green advocacy. Consequently, a more sustainable workplace culture can be established. In addition, this study provides empirical evidence regarding the effectiveness of green workplace practices in Morocco. The study provides insights into leadership and CSR strategies to enhance employees’ sustainability efforts.