TY - GEN
T1 - The economics of bundling content with unlicensed wireless service
AU - Zhu, Yining
AU - Yu, Haoran
AU - Berry, Randall
N1 - Publisher Copyright:
© ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering 2019 Published by Springer Nature Switzerland AG 2019. All Rights Reserved.
PY - 2019
Y1 - 2019
N2 - Adding new unlicensed wireless spectrum is a promising approach to accommodate increasing traffic demand. However, unlicensed spectrum may have a high risk of becoming congested, and service providers (SPs) may have difficulty to differentiate their wireless services when offering them on the same unlicensed spectrum. When SPs offer identical services, the resulting competition can lead to zero profits. In this work, we consider the case where an SP bundles its wireless service with a content service. We show that this can differentiate the SPs' services and lead to positive SP profits. In particular, we study the characteristics of the content services that an SP should bundle with its wireless service, and analyze the impact of bundling on consumer surplus.
AB - Adding new unlicensed wireless spectrum is a promising approach to accommodate increasing traffic demand. However, unlicensed spectrum may have a high risk of becoming congested, and service providers (SPs) may have difficulty to differentiate their wireless services when offering them on the same unlicensed spectrum. When SPs offer identical services, the resulting competition can lead to zero profits. In this work, we consider the case where an SP bundles its wireless service with a content service. We show that this can differentiate the SPs' services and lead to positive SP profits. In particular, we study the characteristics of the content services that an SP should bundle with its wireless service, and analyze the impact of bundling on consumer surplus.
KW - Bundling
KW - Game theory
KW - Unlicensed spectrum market
UR - https://www.scopus.com/pages/publications/85065039358
U2 - 10.1007/978-3-030-16989-3_7
DO - 10.1007/978-3-030-16989-3_7
M3 - Conference contribution
AN - SCOPUS:85065039358
SN - 9783030169886
T3 - Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST
SP - 93
EP - 108
BT - Game Theory for Networks - 8th International EAI Conference, GameNets 2019, Proceedings
A2 - Giovanidis, Anastasios
A2 - Avrachenkov, Konstantin
A2 - Huang, Longbo
A2 - Marden, Jason R.
A2 - Coupechoux, Marceau
PB - Springer Verlag
T2 - 8th EAI International Conference on Game Theory for Networks, GameNets 2019
Y2 - 25 April 2019 through 26 April 2019
ER -