Research on the museum digital human guide design from the perspective of embodied cognition

To address the prevalent issues in museum guide systems, such as limited interactivity and insufficient cognitive engagement, this study adopts embodied cognition theory as its theoretical framework, focusing on AI-driven digital human technology. It aims to explore an immersive and embodied museum guide design paradigm that systematically enhances visitors' cultural experience in terms of immersion, interaction efficiency, and cognitive depth. Through bibliometric analysis, this study deconstructs the core concepts of embodied cognition theory. Integrating design semiotics and cognitive psychology, three fundamental principles of embodied design are distilled: the metaphorical mapping principle, multimodal perception principle, and dynamic simulation principle. Based on these principles, six design strategies are proposed, encompassing role-based metaphorical structuring, cross-modal symbolic translation, and affective behavioral guidance. A design practice was conducted in a real-world museum setting, and the feasibility of the proposed framework was validated through fuzzy hierarchical analysis. Embodied cognition theory, through the coupling mechanism of "body-environment-technology", significantly optimizes the museum guide experience. Constructing an embodied cognition-oriented digital human guide design framework breaks away from the traditional "disembodied"interaction paradigm, providing methodological support for interdisciplinary integration between cognitive science and human-computer interaction. The multimodal coordination strategy and dynamic simulation mechanism offer a technological pathway for immersive cultural dissemination in museums while driving scenario-based innovation in the field of digital humanities.