Research on the Impact of Color Attributes on Product's Cuteness Perception and Optimization Design Strategies

'Cuteness' as a key design element is often closely associated with positive emotions and a pleasurable psychological state. It not only enhances the user experience but also strengthens brand loyalty. Color serves as a core visual factor influencing the perception of cuteness in products and significantly shapes consumers' emotional responses. However, current research on how specific color attributes- hue, lightness, and chroma-affect product's cuteness perception remains unclear. To address this, an experiment was conducted using a stool with varying color attributes, in which participants (18 young adults) rated the perceived cuteness of each color stimulus. The results revealed that hue, lightness, and chroma all had significant main effects on cuteness perception, with complex interactions between these factors. Based on these findings, the study proposes a color design strategy aimed at enhancing product cuteness by optimizing color combinations, thereby better eliciting emotional engagement and satisfaction in product design. This research provides new insights into understanding how color attributes influence cuteness perception and offers valuable practical guidance for color design in other products.