TY - GEN
T1 - Group-buying price mechanism with two suppliers
AU - Guan, Lei
PY - 2013
Y1 - 2013
N2 - Group buying price (GBP) mechanism is a useful pricing mechanism in online selling. In this study, we focus on the case that buyers are small retailers, and there are two suppliers in the market. Retailers' ordering choice is discussed, and we also study how the supplier should set the GBP price curve. The conclusion shows that to beat the fixed price, the supplier should not use a small slope price curve. And retailers' group buying is not always better for the supplier.
AB - Group buying price (GBP) mechanism is a useful pricing mechanism in online selling. In this study, we focus on the case that buyers are small retailers, and there are two suppliers in the market. Retailers' ordering choice is discussed, and we also study how the supplier should set the GBP price curve. The conclusion shows that to beat the fixed price, the supplier should not use a small slope price curve. And retailers' group buying is not always better for the supplier.
KW - fixed price
KW - group-buying
KW - retailers
KW - suppliers
UR - https://www.scopus.com/pages/publications/84885406991
U2 - 10.1109/ICSSSM.2013.6602621
DO - 10.1109/ICSSSM.2013.6602621
M3 - Conference contribution
AN - SCOPUS:84885406991
SN - 9781467348430
T3 - 2013 10th International Conference on Service Systems and Service Management - Proceedings of ICSSSM 2013
SP - 149
EP - 153
BT - 2013 10th International Conference on Service Systems and Service Management - Proceedings of ICSSSM 2013
T2 - 2013 10th International Conference on Service Systems and Service Management, ICSSSM 2013
Y2 - 17 July 2013 through 19 July 2013
ER -