摘要
The world of mouth(WOM) plays a fundamental role in game consumer decision-making process and further influences game companies' future revenue. However, when estimating the value of a game project, the traditional way is NPV, which assumes that the future revenue is statistic and can be represented by history games' revenue. Such method is inaccurate because future revenue is dynamic. So instead of NPV, this article combines real option financial model with WOM to provide a better method to investigate how game projects' value is influenced by WOM. And such new valuation method offers more constructive investment advice.
| 源语言 | 英语 |
|---|---|
| 主期刊名 | Proceedings - 2017 IEEE International Conference on Internet of Things, IEEE Green Computing and Communications, IEEE Cyber, Physical and Social Computing, IEEE Smart Data, iThings-GreenCom-CPSCom-SmartData 2017 |
| 编辑 | Yulei Wu, Geyong Min, Nektarios Georgalas, Ahmed Al-Dubi, Xiaolong Jin, Laurence T. Yang |
| 出版商 | Institute of Electrical and Electronics Engineers Inc. |
| 页 | 270-273 |
| 页数 | 4 |
| ISBN(电子版) | 9781538630655 |
| DOI | |
| 出版状态 | 已出版 - 2 7月 2017 |
| 已对外发布 | 是 |
| 活动 | Joint 10th IEEE International Conference on Internet of Things, iThings 2017, 13th IEEE International Conference on Green Computing and Communications, GreenCom 2017, 10th IEEE International Conference on Cyber, Physical and Social Computing, CPSCom 2017 and the 3rd IEEE International Conference on Smart Data, Smart Data 2017 - Exeter, 英国 期限: 21 6月 2017 → 23 6月 2017 |
出版系列
| 姓名 | Proceedings - 2017 IEEE International Conference on Internet of Things, IEEE Green Computing and Communications, IEEE Cyber, Physical and Social Computing, IEEE Smart Data, iThings-GreenCom-CPSCom-SmartData 2017 |
|---|---|
| 卷 | 2018-January |
会议
| 会议 | Joint 10th IEEE International Conference on Internet of Things, iThings 2017, 13th IEEE International Conference on Green Computing and Communications, GreenCom 2017, 10th IEEE International Conference on Cyber, Physical and Social Computing, CPSCom 2017 and the 3rd IEEE International Conference on Smart Data, Smart Data 2017 |
|---|---|
| 国家/地区 | 英国 |
| 市 | Exeter |
| 时期 | 21/06/17 → 23/06/17 |
联合国可持续发展目标
此成果有助于实现下列可持续发展目标:
-
可持续发展目标 7 经济适用的清洁能源
指纹
探究 'Client Game Valuation Method Based on Social Network' 的科研主题。它们共同构成独一无二的指纹。引用此
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