A risk evaluation method for Customer Relationship Management(CRM) technological initiatives

Baolong Ma; Fei Li; Yi Wang

doi:10.1109/ICIII.2009.539

A risk evaluation method for Customer Relationship Management(CRM) technological initiatives

Baolong Ma^*
, Fei Li
, Yi Wang

^*此作品的通讯作者

Tsinghua University
Central University of Finance and Economics

科研成果: 书/报告/会议事项章节 › 会议稿件 › 同行评审

1 引用（Scopus）

摘要

This paper presents a risk evaluation method of customer relationship management (CRM) technological initiatives based on entropy-weight coefficient method. First, the study identifies a factor-oriented index system and provides a theoretical analysis of entropy-weight coefficient method. Second, a case of risk evaluation on a CRM project based on presented method is introduced. By applying entropy-weight coefficient, the risk degree of the whole CRM project is obtained. Finally, the implications of the method for CRM technological initiatives are discussed. Results show using the entropy-weight coefficient method into risk evaluation of CRM technological initiatives overcomes the subjective limitation in traditional comprehensive evaluation.

源语言	英语
主期刊名	2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009
页	329-332
页数	4
DOI	https://doi.org/10.1109/ICIII.2009.539
出版状态	已出版 - 2009
已对外发布	是
活动	2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009 - Xi'an, 中国期限: 26 12月 2009 → 27 12月 2009

出版系列

姓名	2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009
卷	4

会议

会议	2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009
国家/地区	中国
市	Xi'an
时期	26/12/09 → 27/12/09

联合国可持续发展目标

此成果有助于实现下列可持续发展目标：

可持续发展目标 9 产业、创新和基础设施

访问文件

10.1109/ICIII.2009.539

其它文件与链接

链接到 Scopus 的出版物

引用此

Ma, B., Li, F., & Wang, Y. (2009). A risk evaluation method for Customer Relationship Management(CRM) technological initiatives. 在 2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009 (页码 329-332). 文章 5370517 (2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009; 卷 4). https://doi.org/10.1109/ICIII.2009.539

Ma, Baolong ; Li, Fei ; Wang, Yi. / A risk evaluation method for Customer Relationship Management(CRM) technological initiatives. 2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009. 2009. 页码 329-332 (2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009).

@inproceedings{3532f6d83de541a0bae19c925417803b,

title = "A risk evaluation method for Customer Relationship Management(CRM) technological initiatives",

abstract = "This paper presents a risk evaluation method of customer relationship management (CRM) technological initiatives based on entropy-weight coefficient method. First, the study identifies a factor-oriented index system and provides a theoretical analysis of entropy-weight coefficient method. Second, a case of risk evaluation on a CRM project based on presented method is introduced. By applying entropy-weight coefficient, the risk degree of the whole CRM project is obtained. Finally, the implications of the method for CRM technological initiatives are discussed. Results show using the entropy-weight coefficient method into risk evaluation of CRM technological initiatives overcomes the subjective limitation in traditional comprehensive evaluation.",

keywords = "CRM, Entropy, Risk evaluation",

author = "Baolong Ma and Fei Li and Yi Wang",

year = "2009",

doi = "10.1109/ICIII.2009.539",

language = "English",

isbn = "9780769538761",

series = "2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009",

pages = "329--332",

booktitle = "2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009",

note = "2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009 ; Conference date: 26-12-2009 Through 27-12-2009",

}

Ma, B, Li, F & Wang, Y 2009, A risk evaluation method for Customer Relationship Management(CRM) technological initiatives. 在 2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009., 5370517, 2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009, 卷 4, 页码 329-332, 2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009, Xi'an, 中国, 26/12/09. https://doi.org/10.1109/ICIII.2009.539

A risk evaluation method for Customer Relationship Management(CRM) technological initiatives. / Ma, Baolong; Li, Fei; Wang, Yi.
2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009. 2009. 页码 329-332 5370517 (2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009; 卷 4).

科研成果: 书/报告/会议事项章节 › 会议稿件 › 同行评审

TY - GEN

T1 - A risk evaluation method for Customer Relationship Management(CRM) technological initiatives

AU - Ma, Baolong

AU - Li, Fei

AU - Wang, Yi

PY - 2009

Y1 - 2009

N2 - This paper presents a risk evaluation method of customer relationship management (CRM) technological initiatives based on entropy-weight coefficient method. First, the study identifies a factor-oriented index system and provides a theoretical analysis of entropy-weight coefficient method. Second, a case of risk evaluation on a CRM project based on presented method is introduced. By applying entropy-weight coefficient, the risk degree of the whole CRM project is obtained. Finally, the implications of the method for CRM technological initiatives are discussed. Results show using the entropy-weight coefficient method into risk evaluation of CRM technological initiatives overcomes the subjective limitation in traditional comprehensive evaluation.

AB - This paper presents a risk evaluation method of customer relationship management (CRM) technological initiatives based on entropy-weight coefficient method. First, the study identifies a factor-oriented index system and provides a theoretical analysis of entropy-weight coefficient method. Second, a case of risk evaluation on a CRM project based on presented method is introduced. By applying entropy-weight coefficient, the risk degree of the whole CRM project is obtained. Finally, the implications of the method for CRM technological initiatives are discussed. Results show using the entropy-weight coefficient method into risk evaluation of CRM technological initiatives overcomes the subjective limitation in traditional comprehensive evaluation.

KW - CRM

KW - Entropy

KW - Risk evaluation

UR - https://www.scopus.com/pages/publications/77649297026

U2 - 10.1109/ICIII.2009.539

DO - 10.1109/ICIII.2009.539

M3 - Conference contribution

AN - SCOPUS:77649297026

SN - 9780769538761

T3 - 2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009

SP - 329

EP - 332

BT - 2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009

T2 - 2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009

Y2 - 26 December 2009 through 27 December 2009

ER -

Ma B, Li F, Wang Y. A risk evaluation method for Customer Relationship Management(CRM) technological initiatives. 在 2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009. 2009. 页码 329-332. 5370517. (2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009). doi: 10.1109/ICIII.2009.539

A risk evaluation method for Customer Relationship Management(CRM) technological initiatives

摘要

出版系列

会议

联合国可持续发展目标

访问文件

其它文件与链接

指纹

引用此