个人简介
指纹图谱
深入其中 Sheng Bi 为活跃的研究主题。这些主题标签来自此人的成果。它们共同形成唯一的指纹。
- 1 相似简介
-
Competent Singles and Warm Teams: The Congruence Effect of Endorser Type and Advertising Appeal in Sport Advertising Communication
Ren, S. & Bi, S., 2026, (已接受/待刊) 在: Communication and Sport.科研成果: 期刊稿件 › 文章 › 同行评审
-
Conversion privileges? The effect of convertible debt on strategic emphasis and firm performance
Wen, Y., John-Mariadoss, B. & Bi, S., 2026, 在: Journal of Marketing Theory and Practice. 34, 1, 页码 250-264 15 页码科研成果: 期刊稿件 › 文章 › 同行评审
-
How temporal landmarks affect individual psychology and behavior: influences and underlying mechanisms
Song, S., Ji, Y. & Bi, S., 23 10月 2025, 在: Marketing Intelligence and Planning. 43, 7, 页码 1500-1514 15 页码科研成果: 期刊稿件 › 文献综述 › 同行评审
-
The effect of stress on compliance with health-related advertising
Bi, S. & Li, M., 4月 2025, 在: Journal of Business Research. 193, 115328.科研成果: 期刊稿件 › 文章 › 同行评审
-
The multiple-identity effect: how multiple social identities shape the perception of time
Li, M. & Bi, S., 12月 2025, 在: Marketing Letters. 36, 4, 页码 747-761 15 页码科研成果: 期刊稿件 › 文章 › 同行评审