Trust building in consumer learning process and its effect on consumers' behavioral intention toward mobile payments

Lin Jia, Dianne Hall, Suning Zhu

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    7 Citations (Scopus)

    Abstract

    The era of mobile commerce is coming, and mobile payments will become an important channel for conducting transactions, especially concerning mobile commerce. However, we are still in the early days for global adoption of mobile payments. This research explores consumers' trust building in the consumer learning process and its effect on consumers' behavioral intention toward mobile payments. Results indicate that exposure to mobile payments has a positive relationship with consumers' information searching and trust in mobile payments, which in turn affect their behavioral intention. When we compared our results across the user and the non-user groups, the similarities and differences in the cognitive processes involved for adoption and post adoption become apparent. Theoretical and practical implications of the findings are also presented.

    Original languageEnglish
    Title of host publication2015 Americas Conference on Information Systems, AMCIS 2015
    PublisherAmericas Conference on Information Systems
    ISBN (Electronic)9780996683104
    Publication statusPublished - 2015
    Event21st Americas Conference on Information Systems, AMCIS 2015 - Fajardo, Puerto Rico
    Duration: 13 Aug 201515 Aug 2015

    Publication series

    Name2015 Americas Conference on Information Systems, AMCIS 2015

    Conference

    Conference21st Americas Conference on Information Systems, AMCIS 2015
    Country/TerritoryPuerto Rico
    CityFajardo
    Period13/08/1515/08/15

    Keywords

    • Adoption
    • Consumer learning
    • Information searching
    • Mobile payments
    • Post adoption
    • Trust

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