Fingerprint
Dive into the research topics of 'The roles of complementary and supplementary fit in predicting online brand community users’ willingness to contribute'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
The roles of complementary and supplementary fit in predicting online brand community users’ willingness to contribute
Xiao Liang Shen*, Yang Jun Li, Yongqiang Sun
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
5
Citations
(Scopus)