The nonlinear effects of satisfaction rating and seller reputation on consumer repurchase behavior: An empirical investigation

Shanshan Wang; Yuewen Liu; Zhuzhu He; Yixiang Zhang

doi:10.1109/ICISE.2010.5691646

The nonlinear effects of satisfaction rating and seller reputation on consumer repurchase behavior: An empirical investigation

Shanshan Wang^*
, Yuewen Liu
, Zhuzhu He
, Yixiang Zhang

^*Corresponding author for this work

Inner Mongolia University
City University of Hong Kong
University of Science and Technology of China

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This paper studies the nonlinear effects of consumers' satisfaction ratings and seller reputation on consumers' repurchase behavior. This paper is unique from two perspectives: (1) it studies consumers' repurchase behavior rather than consumers' repurchase intention; (2) it hypothesizes nonlinear effects rather than linear effects. To verify our theoretical hypotheses, we collect actual transaction data and conduct a two step analysis. Our findings and the implications are discussed.

Original language	English
Title of host publication	2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings
Pages	3283-3286
Number of pages	4
DOIs	https://doi.org/10.1109/ICISE.2010.5691646
Publication status	Published - 2010
Externally published	Yes
Event	2nd International Conference on Information Science and Engineering, ICISE2010 - Hangzhou, China Duration: 4 Dec 2010 → 6 Dec 2010

Publication series

Name	2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings

Conference

Conference	2nd International Conference on Information Science and Engineering, ICISE2010
Country/Territory	China
City	Hangzhou
Period	4/12/10 → 6/12/10

Keywords

Nonlinear effects
Online marketplace
Repurchase behavior
Satisfaction rating
Seller reputation

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10.1109/ICISE.2010.5691646

Cite this

Wang, S., Liu, Y., He, Z., & Zhang, Y. (2010). The nonlinear effects of satisfaction rating and seller reputation on consumer repurchase behavior: An empirical investigation. In 2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings (pp. 3283-3286). Article 5691646 (2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings). https://doi.org/10.1109/ICISE.2010.5691646

Wang, Shanshan ; Liu, Yuewen ; He, Zhuzhu et al. / The nonlinear effects of satisfaction rating and seller reputation on consumer repurchase behavior : An empirical investigation. 2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings. 2010. pp. 3283-3286 (2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings).

@inproceedings{51471cb82e064ac2b8975bbc4b94e4e6,

title = "The nonlinear effects of satisfaction rating and seller reputation on consumer repurchase behavior: An empirical investigation",

abstract = "This paper studies the nonlinear effects of consumers' satisfaction ratings and seller reputation on consumers' repurchase behavior. This paper is unique from two perspectives: (1) it studies consumers' repurchase behavior rather than consumers' repurchase intention; (2) it hypothesizes nonlinear effects rather than linear effects. To verify our theoretical hypotheses, we collect actual transaction data and conduct a two step analysis. Our findings and the implications are discussed.",

keywords = "Nonlinear effects, Online marketplace, Repurchase behavior, Satisfaction rating, Seller reputation",

author = "Shanshan Wang and Yuewen Liu and Zhuzhu He and Yixiang Zhang",

year = "2010",

doi = "10.1109/ICISE.2010.5691646",

language = "English",

isbn = "9781424480968",

series = "2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings",

pages = "3283--3286",

booktitle = "2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings",

note = "2nd International Conference on Information Science and Engineering, ICISE2010 ; Conference date: 04-12-2010 Through 06-12-2010",

}

Wang, S, Liu, Y, He, Z & Zhang, Y 2010, The nonlinear effects of satisfaction rating and seller reputation on consumer repurchase behavior: An empirical investigation. in 2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings., 5691646, 2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings, pp. 3283-3286, 2nd International Conference on Information Science and Engineering, ICISE2010, Hangzhou, China, 4/12/10. https://doi.org/10.1109/ICISE.2010.5691646

The nonlinear effects of satisfaction rating and seller reputation on consumer repurchase behavior: An empirical investigation. / Wang, Shanshan; Liu, Yuewen; He, Zhuzhu et al.
2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings. 2010. p. 3283-3286 5691646 (2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - He, Zhuzhu

AU - Zhang, Yixiang

PY - 2010

Y1 - 2010

N2 - This paper studies the nonlinear effects of consumers' satisfaction ratings and seller reputation on consumers' repurchase behavior. This paper is unique from two perspectives: (1) it studies consumers' repurchase behavior rather than consumers' repurchase intention; (2) it hypothesizes nonlinear effects rather than linear effects. To verify our theoretical hypotheses, we collect actual transaction data and conduct a two step analysis. Our findings and the implications are discussed.

AB - This paper studies the nonlinear effects of consumers' satisfaction ratings and seller reputation on consumers' repurchase behavior. This paper is unique from two perspectives: (1) it studies consumers' repurchase behavior rather than consumers' repurchase intention; (2) it hypothesizes nonlinear effects rather than linear effects. To verify our theoretical hypotheses, we collect actual transaction data and conduct a two step analysis. Our findings and the implications are discussed.

KW - Nonlinear effects

KW - Online marketplace

KW - Repurchase behavior

KW - Satisfaction rating

KW - Seller reputation

UR - https://www.scopus.com/pages/publications/79951963628

U2 - 10.1109/ICISE.2010.5691646

DO - 10.1109/ICISE.2010.5691646

M3 - Conference contribution

AN - SCOPUS:79951963628

SN - 9781424480968

T3 - 2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings

SP - 3283

EP - 3286

BT - 2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings

Y2 - 4 December 2010 through 6 December 2010

ER -

Wang S, Liu Y, He Z, Zhang Y. The nonlinear effects of satisfaction rating and seller reputation on consumer repurchase behavior: An empirical investigation. In 2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings. 2010. p. 3283-3286. 5691646. (2nd International Conference on Information Science and Engineering, ICISE2010 - Proceedings). doi: 10.1109/ICISE.2010.5691646

The nonlinear effects of satisfaction rating and seller reputation on consumer repurchase behavior: An empirical investigation

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