The interactions between online platform's store brand introduction and manufacturer's innovation strategies: Reselling vs. agency modes

Jingjing Zhao, Yao Yu Wang, Lifeng Tu*, Jian Cai Wang, Xin (Robert) Luo

*Corresponding author for this work

    Research output: Contribution to journal › Article › peer-review

    3 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'The interactions between online platform's store brand introduction and manufacturer's innovation strategies: Reselling vs. agency modes'. Together they form a unique fingerprint.

    Economics, Econometrics and Finance

    Social Sciences