TY - GEN
T1 - The Influence of User Perceived Value of Sports APP on Platform Commodity Purchase
AU - Liu, Yidan
AU - Shen, Yajun
AU - Sun, Shiwei
N1 - Publisher Copyright:
© 2021, Springer Nature Singapore Pte Ltd.
PY - 2021
Y1 - 2021
N2 - With the improvement of people’s living standards, people pay more and more attention to sports health. At the same time, sports health industry has entered a period of vigorous development. In the increasingly popular environment of smart phones, a variety of sports APP brands develop their brand products, and the sales revenue of platform brand products has also become an important part of brand profits. Based on the perceived value of users of sports APP, this paper selected two dimensions of perceived value, perceived brand and perceived trust, collected data through questionnaire survey, and established a model of the influence of perceived brand, perceived trust and perceived brand and perceived trust on users’ purchase behavior. Based on this, some practical Suggestions are provided to the sports APP merchants, with the purpose of improving the commodity purchasing behavior of users on their platform.
AB - With the improvement of people’s living standards, people pay more and more attention to sports health. At the same time, sports health industry has entered a period of vigorous development. In the increasingly popular environment of smart phones, a variety of sports APP brands develop their brand products, and the sales revenue of platform brand products has also become an important part of brand profits. Based on the perceived value of users of sports APP, this paper selected two dimensions of perceived value, perceived brand and perceived trust, collected data through questionnaire survey, and established a model of the influence of perceived brand, perceived trust and perceived brand and perceived trust on users’ purchase behavior. Based on this, some practical Suggestions are provided to the sports APP merchants, with the purpose of improving the commodity purchasing behavior of users on their platform.
KW - APP brand product
KW - Perceived value
KW - Purchasing behavior
KW - Sports APP
UR - http://www.scopus.com/inward/record.url?scp=85112275289&partnerID=8YFLogxK
U2 - 10.1007/978-981-16-3631-8_10
DO - 10.1007/978-981-16-3631-8_10
M3 - Conference contribution
AN - SCOPUS:85112275289
SN - 9789811636301
T3 - Communications in Computer and Information Science
SP - 96
EP - 117
BT - Digital Health and Medical Analytics - 2nd International Conference, DHA 2020, Revised Selected Papers
A2 - Wang, Yichuan
A2 - Wang, William Yu
A2 - Yan, Zhijun
A2 - Zhang, Dongsong
PB - Springer Science and Business Media Deutschland GmbH
T2 - 2nd International Conference on Digital Health and Medical Analytics, DHA 2020
Y2 - 25 July 2020 through 25 July 2020
ER -