The impact of penetration rate of online health service on service quality and price: Evidence from online health communities

Junwei Kuang, Lini Kuang, Zhijun Yan

    Research output: Contribution to conferencePaperpeer-review

    5 Citations (Scopus)

    Abstract

    Online Health Community (OHC) can help to reduce patients medical expenses, improve doctors service quality, and provide a channel for doctor to earn extra money. Therefore, OHC is widely accepted by doctors and patients, and become a typical application scenario of internet plus. Using data from Haodf.com, the largest Chinese online health community, and the website of Beijing Health Planning Commission, we explore the influence of penetration rate of online health service on quality and price of doctors online consulting service. Moreover, we investigate how such effects differ across different types of hospitals. The results suggest that online penetration rate positively affects the quality of doctors services and negatively affects the online service price. In addition, the online penetration rate has a bigger impact on the consulting price of doctors in specialized hospitals than that of doctors in general hospitals.

    Original languageEnglish
    DOIs
    Publication statusPublished - 28 Jul 2018
    Event3rd International Conference on Crowd Science and Engineering, ICCSE 2018 - Singapore, Singapore
    Duration: 28 Jul 201831 Jul 2018

    Conference

    Conference3rd International Conference on Crowd Science and Engineering, ICCSE 2018
    Country/TerritorySingapore
    CitySingapore
    Period28/07/1831/07/18

    Keywords

    • Online consulting price
    • Online health community
    • Online health service
    • Penetration rate
    • Service price
    • Service quality

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