Study on the application strategies and process design of BTO: A bus manufacturing case in China

Yubo Ma*, Rongqiu Chen, Xiang Zhang

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    This paper explores the application strategies and processes that BTO must have based on case investigation. The research results include: (1) the ultimate directions for BTO to implement and upgrade is to expand the customization degree and scope, and reduce the order-to-delivery time continually on the base of building standard products to order; (2) setting up order analysis process and adaptability development process as well as enlarging their functions are important supportive instruments for BTO to succeed; (3) customer participation will benefit the operation of BTO and satisfy the customers; (4) in current market environment, the sales strategy of BTO needs to combine the direct sales mode and distribution; (5) IT system is the basic platform for BTO to work. The survey results and conclusions are helpful to the decisions on operations paradigm transformation and order fulfillment strategy selecting for enterprises.

    Original languageEnglish
    Title of host publication2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007
    Pages4252-4255
    Number of pages4
    DOIs
    Publication statusPublished - 2007
    Event2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007 - Shanghai, China
    Duration: 21 Sept 200725 Sept 2007

    Publication series

    Name2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007

    Conference

    Conference2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007
    Country/TerritoryChina
    CityShanghai
    Period21/09/0725/09/07

    Keywords

    • Application strategy
    • Build-to-order
    • Case study
    • Process design

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