@inproceedings{df615ad591ba4c5dae7c10c604433ba6,
title = "Study on the application strategies and process design of BTO: A bus manufacturing case in China",
abstract = "This paper explores the application strategies and processes that BTO must have based on case investigation. The research results include: (1) the ultimate directions for BTO to implement and upgrade is to expand the customization degree and scope, and reduce the order-to-delivery time continually on the base of building standard products to order; (2) setting up order analysis process and adaptability development process as well as enlarging their functions are important supportive instruments for BTO to succeed; (3) customer participation will benefit the operation of BTO and satisfy the customers; (4) in current market environment, the sales strategy of BTO needs to combine the direct sales mode and distribution; (5) IT system is the basic platform for BTO to work. The survey results and conclusions are helpful to the decisions on operations paradigm transformation and order fulfillment strategy selecting for enterprises.",
keywords = "Application strategy, Build-to-order, Case study, Process design",
author = "Yubo Ma and Rongqiu Chen and Xiang Zhang",
year = "2007",
doi = "10.1109/WICOM.2007.1050",
language = "English",
isbn = "1424413125",
series = "2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007",
pages = "4252--4255",
booktitle = "2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007",
note = "2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007 ; Conference date: 21-09-2007 Through 25-09-2007",
}