Shaping social marketing research: a retrospective of the journal of social marketing

Muhammad Farrukh; Ali Raza; Fanchen Meng; Yihua Wu; Zhouyang Gu

doi:10.1108/JSOCM-06-2020-0099

Shaping social marketing research: a retrospective of the journal of social marketing

Muhammad Farrukh, Ali Raza^*, Fanchen Meng, Yihua Wu^*, Zhouyang Gu

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

10 Citations (Scopus)

Abstract

Purpose: This paper aims to analyse the publication trend and trajectories of the Journal of Social Marketing (JSOCM) from its inception in 2011 to 2020. Design/methodology/approach: The bibliometric approach is used to present publication characteristics. For so doing, the bibliographic data was extracted from the Scopus database. Findings: The results show an increasing trend in the publication and in the number of citations. Moreover, the findings also revealed that although JSOCM received publications worldwide, countries from the developed world such as Australia and the USA are the most productive countries. Originality/value: As the first retrospection of the journal, this study not only educates and enriches JSOCM’s global readers and aspiring contributors but may also be helpful to its editorial board, as it provides several inputs to navigate the way forward.

Original language	English
Pages (from-to)	523-548
Number of pages	26
Journal	Journal of Social Marketing
Volume	11
Issue number	4
DOIs	https://doi.org/10.1108/JSOCM-06-2020-0099
Publication status	Published - 23 Nov 2021

Keywords

Bibliographic coupling
Bibliometric
Co-citation
Co-occurrence
Scimago
Scopus
VOSviewer

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10.1108/JSOCM-06-2020-0099

Cite this

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abstract = "Purpose: This paper aims to analyse the publication trend and trajectories of the Journal of Social Marketing (JSOCM) from its inception in 2011 to 2020. Design/methodology/approach: The bibliometric approach is used to present publication characteristics. For so doing, the bibliographic data was extracted from the Scopus database. Findings: The results show an increasing trend in the publication and in the number of citations. Moreover, the findings also revealed that although JSOCM received publications worldwide, countries from the developed world such as Australia and the USA are the most productive countries. Originality/value: As the first retrospection of the journal, this study not only educates and enriches JSOCM{\textquoteright}s global readers and aspiring contributors but may also be helpful to its editorial board, as it provides several inputs to navigate the way forward.",

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author = "Muhammad Farrukh and Ali Raza and Fanchen Meng and Yihua Wu and Zhouyang Gu",

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doi = "10.1108/JSOCM-06-2020-0099",

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AU - Meng, Fanchen

AU - Wu, Yihua

AU - Gu, Zhouyang

PY - 2021/11/23

Y1 - 2021/11/23

N2 - Purpose: This paper aims to analyse the publication trend and trajectories of the Journal of Social Marketing (JSOCM) from its inception in 2011 to 2020. Design/methodology/approach: The bibliometric approach is used to present publication characteristics. For so doing, the bibliographic data was extracted from the Scopus database. Findings: The results show an increasing trend in the publication and in the number of citations. Moreover, the findings also revealed that although JSOCM received publications worldwide, countries from the developed world such as Australia and the USA are the most productive countries. Originality/value: As the first retrospection of the journal, this study not only educates and enriches JSOCM’s global readers and aspiring contributors but may also be helpful to its editorial board, as it provides several inputs to navigate the way forward.

AB - Purpose: This paper aims to analyse the publication trend and trajectories of the Journal of Social Marketing (JSOCM) from its inception in 2011 to 2020. Design/methodology/approach: The bibliometric approach is used to present publication characteristics. For so doing, the bibliographic data was extracted from the Scopus database. Findings: The results show an increasing trend in the publication and in the number of citations. Moreover, the findings also revealed that although JSOCM received publications worldwide, countries from the developed world such as Australia and the USA are the most productive countries. Originality/value: As the first retrospection of the journal, this study not only educates and enriches JSOCM’s global readers and aspiring contributors but may also be helpful to its editorial board, as it provides several inputs to navigate the way forward.

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KW - Co-citation

KW - Co-occurrence

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SP - 523

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JO - Journal of Social Marketing

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Shaping social marketing research: a retrospective of the journal of social marketing

Abstract

Keywords

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