Research on User Focus of Hyper-Casual Games Based on Difficulty Adjustment Theory

To address the core contradiction between hyper-casual game users' fragmented gaming time and their demand for immersive experiences, this study proposes a dynamic difficulty adjustment theoretical framework. It aims to enhance user focus by real-time balancing players' abilities and game challenge intensity. Based on Flow Theory and Difficulty Adjustment Theory, this paper systematically analyzes contradictions in hyper-casual game design - such as low learning costs versus the demand for in-depth immersion, and instant feedback versus long-term stickiness goals - and constructs a dynamic difficulty adaptation system. Experiments show that the dynamic adjustment mechanism significantly improves user focus and short-term stickiness, while verifying the collaborative optimization effect of design principles on immersive experiences. The research results provide a dynamic adjustment paradigm with both theoretical depth and practical feasibility for hyper-casual game design, and open a new path for optimizing user experience under fragmented mobile gaming time.