TY - GEN
T1 - Research on the Impact of Virtual Reality Shopping Space Interface Design on User Immersion Experience
T2 - 2025 International Symposium on Design Studies and Intelligence Engineering, DSIE 2025
AU - Cao, Jinyun
AU - Wang, Yixuan
AU - Zhang, Zhengqi
AU - Wang, Jingyu
AU - Hao, Yawei
N1 - Publisher Copyright:
© 2026 The Authors.
PY - 2026/4/28
Y1 - 2026/4/28
N2 - With the rapid advancement of virtual reality (VR) technology, its application in e-commerce is expanding. This study investigates the impact of different VR shopping interface layouts on user immersion and presence. Three interface types—planar centralized, multi-layer immersive, and three-dimensional immersive—were designed and evaluated through objective interactive tasks and subjective scales, including NASA-TLX and IPQ. Results indicate that while the planar centralized layout facilitated information acquisition, it lacked immersion. The multi-layer immersive layout emerged as optimal, significantly enhancing visual perception, reducing cognitive load, and improving information search. Conversely, the three-dimensional immersive layout, despite offering some presence benefits, increased complexity and cognitive demands, negatively affecting user experience and information acquisition. This research provides critical insights for VR shopping interface design, emphasizing the profound influence of immersive layouts on user experience and suggesting future exploration of diverse scenarios and user groups.
AB - With the rapid advancement of virtual reality (VR) technology, its application in e-commerce is expanding. This study investigates the impact of different VR shopping interface layouts on user immersion and presence. Three interface types—planar centralized, multi-layer immersive, and three-dimensional immersive—were designed and evaluated through objective interactive tasks and subjective scales, including NASA-TLX and IPQ. Results indicate that while the planar centralized layout facilitated information acquisition, it lacked immersion. The multi-layer immersive layout emerged as optimal, significantly enhancing visual perception, reducing cognitive load, and improving information search. Conversely, the three-dimensional immersive layout, despite offering some presence benefits, increased complexity and cognitive demands, negatively affecting user experience and information acquisition. This research provides critical insights for VR shopping interface design, emphasizing the profound influence of immersive layouts on user experience and suggesting future exploration of diverse scenarios and user groups.
KW - Cognitive Load (NASA-TLX)
KW - Interface Layout Design
KW - Presence (IPQ)
KW - User Immersion
KW - Virtual Reality (VR) Shopping
UR - https://www.scopus.com/pages/publications/105038528447
U2 - 10.3233/FAIA260171
DO - 10.3233/FAIA260171
M3 - Conference contribution
AN - SCOPUS:105038528447
T3 - Frontiers in Artificial Intelligence and Applications
SP - 1265
EP - 1274
BT - Design Studies and Intelligence Engineering - Proceedings of DSIE 2025
A2 - Jain, Lakhmi C.
A2 - Balas, Valentina Emilia
A2 - Wu, Qun
A2 - Shi, Fuqian
A2 - Shi, Fuqian
PB - IOS Press BV
Y2 - 13 December 2025 through 14 December 2025
ER -