TY - JOUR
T1 - Research on Pricing and Market Competitiveness of Electricity Retailers under New Strategy of Electric Power System Reformation
AU - Du, Zhendong
AU - Li, Shurun
AU - Li, Yu
AU - Xu, Lu
AU - Wang, Xiran
AU - Li, Fan
N1 - Publisher Copyright:
© Published under licence by IOP Publishing Ltd.
PY - 2018/7/17
Y1 - 2018/7/17
N2 - This paper studied the pricing and market competitiveness of different electricity retailers under New Strategy of Electric Power System Reformation (NSEPSR). Firstly, based on the analysis of the types and characteristics of the existing electricity retailers, the pricing model of all kinds of electricity retailers was constructed based on the Bertrand model. The equilibrium solution was the reasonable pricing of the retailer. Secondly, the user utility model was constructed by using the analytic hierarchy process (AHP), and the Logit model was used to simulate the probability of the selection of different electricity retailers. The market share of all kinds of electricity retailers in the open market environment was obtained. The feasibility of the proposed model was verified by practical examples. The conclusion could provide a theoretical reference for the market operation strategy of the electricity retailer under the reform of power system.
AB - This paper studied the pricing and market competitiveness of different electricity retailers under New Strategy of Electric Power System Reformation (NSEPSR). Firstly, based on the analysis of the types and characteristics of the existing electricity retailers, the pricing model of all kinds of electricity retailers was constructed based on the Bertrand model. The equilibrium solution was the reasonable pricing of the retailer. Secondly, the user utility model was constructed by using the analytic hierarchy process (AHP), and the Logit model was used to simulate the probability of the selection of different electricity retailers. The market share of all kinds of electricity retailers in the open market environment was obtained. The feasibility of the proposed model was verified by practical examples. The conclusion could provide a theoretical reference for the market operation strategy of the electricity retailer under the reform of power system.
UR - http://www.scopus.com/inward/record.url?scp=85051872154&partnerID=8YFLogxK
U2 - 10.1088/1755-1315/170/4/042118
DO - 10.1088/1755-1315/170/4/042118
M3 - Conference article
AN - SCOPUS:85051872154
SN - 1755-1307
VL - 170
JO - IOP Conference Series: Earth and Environmental Science
JF - IOP Conference Series: Earth and Environmental Science
IS - 4
M1 - 042118
T2 - 2018 2nd International Symposium on Resource Exploration and Environmental Science, REES 2018
Y2 - 28 April 2018 through 29 April 2018
ER -