Abstract
By the further research into Service Recovery, it is found that customers will do complain when they get poor services. And the most complaining behaviors have two forms, one is negative word-of-mouth, the other is complaining. In existent service failure studies, the difference between complaining and non-complaining customers has been found in terms of satisfaction level as well as service recovery expectation. However, no further effort has been made to ascertain whether service recovery will have different effects upon complaints and non-complaints. This paper, through scenario experiment method, is designed for a comparative analysis on the different effects of service recovery upon complaints and non-complaints. In consequence, it tries to analysis whether it will have significant effects between complaining and non-complaining customers after they get same service recovery.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th) |
| Publisher | Institute of Electrical and Electronics Engineers Inc. |
| Pages | 958-962 |
| Number of pages | 5 |
| ISBN (Print) | 7560323553, 9787560323558 |
| DOIs | |
| Publication status | Published - 2006 |
| Event | 2006 International Conference on Management Science and Engineering, ICMSE'06 - Lille, France Duration: 5 Oct 2006 → 7 Oct 2006 |
Publication series
| Name | Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th) |
|---|
Conference
| Conference | 2006 International Conference on Management Science and Engineering, ICMSE'06 |
|---|---|
| Country/Territory | France |
| City | Lille |
| Period | 5/10/06 → 7/10/06 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 7 Affordable and Clean Energy
Keywords
- Complaints
- Customers' satisfaction
- Repurchase intension
- Service failure
- Service recovery
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