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Proliferation in live streaming commerce, and key opinion leader selection
Wenjing Lyu, Ye Qi,
Jin Liu
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Corresponding author for this work
School of Education
Massachusetts Institute of Technology
Beijing Institute of Technology
Research output
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Contribution to journal
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Article
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peer-review
8
Citations (Scopus)
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Social Sciences
Business Model
16%
Commerce
100%
Communication Channel
16%
Live Streaming
100%
Opinion Leader
100%
Sales
50%
Computer Science
Attractiveness
16%
Business Models
16%
Live Streaming
100%
Opinion Leader
100%
Product Differentiation
16%
Economics, Econometrics and Finance
Business Model
20%
Commerce
100%
Product Differentiation
20%