Pricing strategy and revenue allocation between service providers in mobile sponsored markets

Hui Su; Qi Tan; Yi Zhao; Ke Xu

doi:10.16511/j.cnki.qhdxxb.2018.22.002

Pricing strategy and revenue allocation between service providers in mobile sponsored markets

Hui Su
, Qi Tan
, Yi Zhao
, Ke Xu^*

^*Corresponding author for this work

Tsinghua University

Research output: Contribution to journal › Article › peer-review

Abstract

The virtual Internet service providers (ISPs) have changed the connection and economic relationships among ISPs in mobile Internet sponsored markets. Game theory is used to develop a model to study the competition among ISPs and to analyze data allocation, pricing and utility issues for cooperative and non-cooperative games for ISPs in the mobile sponsored market. This paper also presents a revenue allocation mechanism and solves for the optimal allocation factor using the Nash bargaining solution. The results show that the price difference between ISPs increases with the sponsored level and the revenue allocation mechanism encourages the ISPs to adjust their optimized purposes to maximize the social welfare.

Original language	English
Pages (from-to)	8-13
Number of pages	6
Journal	Qinghua Daxue Xuebao/Journal of Tsinghua University
Volume	58
Issue number	1
DOIs	https://doi.org/10.16511/j.cnki.qhdxxb.2018.22.002
Publication status	Published - 1 Jan 2018
Externally published	Yes

Keywords

Mobile Internet
Pricing
Revenue allocation
Sponsored market
Virtual Internet service provider (ISP)

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10.16511/j.cnki.qhdxxb.2018.22.002

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abstract = "The virtual Internet service providers (ISPs) have changed the connection and economic relationships among ISPs in mobile Internet sponsored markets. Game theory is used to develop a model to study the competition among ISPs and to analyze data allocation, pricing and utility issues for cooperative and non-cooperative games for ISPs in the mobile sponsored market. This paper also presents a revenue allocation mechanism and solves for the optimal allocation factor using the Nash bargaining solution. The results show that the price difference between ISPs increases with the sponsored level and the revenue allocation mechanism encourages the ISPs to adjust their optimized purposes to maximize the social welfare.",

keywords = "Mobile Internet, Pricing, Revenue allocation, Sponsored market, Virtual Internet service provider (ISP)",

author = "Hui Su and Qi Tan and Yi Zhao and Ke Xu",

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AU - Su, Hui

AU - Tan, Qi

AU - Zhao, Yi

AU - Xu, Ke

PY - 2018/1/1

Y1 - 2018/1/1

N2 - The virtual Internet service providers (ISPs) have changed the connection and economic relationships among ISPs in mobile Internet sponsored markets. Game theory is used to develop a model to study the competition among ISPs and to analyze data allocation, pricing and utility issues for cooperative and non-cooperative games for ISPs in the mobile sponsored market. This paper also presents a revenue allocation mechanism and solves for the optimal allocation factor using the Nash bargaining solution. The results show that the price difference between ISPs increases with the sponsored level and the revenue allocation mechanism encourages the ISPs to adjust their optimized purposes to maximize the social welfare.

AB - The virtual Internet service providers (ISPs) have changed the connection and economic relationships among ISPs in mobile Internet sponsored markets. Game theory is used to develop a model to study the competition among ISPs and to analyze data allocation, pricing and utility issues for cooperative and non-cooperative games for ISPs in the mobile sponsored market. This paper also presents a revenue allocation mechanism and solves for the optimal allocation factor using the Nash bargaining solution. The results show that the price difference between ISPs increases with the sponsored level and the revenue allocation mechanism encourages the ISPs to adjust their optimized purposes to maximize the social welfare.

KW - Mobile Internet

KW - Pricing

KW - Revenue allocation

KW - Sponsored market

KW - Virtual Internet service provider (ISP)

UR - https://www.scopus.com/pages/publications/85049868936

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JO - Qinghua Daxue Xuebao/Journal of Tsinghua University

JF - Qinghua Daxue Xuebao/Journal of Tsinghua University

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ER -

Pricing strategy and revenue allocation between service providers in mobile sponsored markets

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Keywords

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