Abstract
As to the problem of the influences and applicability of the marketing strategy in airlines' revenue management, it concerns about the recalling tickets on off season by the way of new callable mechanism. The research will created integer random optimization model, which included three booking periods, that is callable tickets booking period, low-fare booking period and high-fare booking period. And then the optimized capacity control number can be determined and the application validity of off season callable procedure can be acquired by numerical simulation. Finally, comparison analysis under callable mechanism is discussed. By offering callable products, the airlines can acquire risk free extra income by applying callable procedure.
| Original language | English |
|---|---|
| Pages (from-to) | 91-96 |
| Number of pages | 6 |
| Journal | Journal of Beijing Institute of Technology (English Edition) |
| Volume | 19 |
| Issue number | SUPPL. 1 |
| Publication status | Published - Dec 2010 |
Keywords
- Callable tickets
- Inventory control
- Random optimization
- Revenue management
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