Internet-based anti-counterfeiting pattern with using big data in China

Hongyu Liang; Keke Gai

doi:10.1109/HPCC-CSS-ICESS.2015.137

Internet-based anti-counterfeiting pattern with using big data in China

Hongyu Liang^*, Keke Gai

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

20 Citations (Scopus)

Abstract

Cloud-based trading platforms have become a broadly accepted business approach in China. Flexible and scalable online services have brought enormous benefits for e-commerce. However, many cloud-based e-commerce providers are encountering a serious challenge from counterfeits, which is already harmful for many Chinese e-commerce companies. This paper addresses anti-counterfeit issues and proposes a novel mechanism for proactively prevent counterfeits in the Chinese context. The proposed paradigm also considers the cost-benefit and profit-maximizations. The model was evaluated by the case study research with examining various use cases. Four use cases are represented in this paper and the outcomes of the use cases proved the efficiency of the proposed model.

Original language	English
Title of host publication	Proceedings - 2015 IEEE 17th International Conference on High Performance Computing and Communications, 2015 IEEE 7th International Symposium on Cyberspace Safety and Security and 2015 IEEE 12th International Conference on Embedded Software and Systems, HPCC-CSS-ICESS 2015
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	1387-1392
Number of pages	6
ISBN (Electronic)	9781479989362
DOIs	https://doi.org/10.1109/HPCC-CSS-ICESS.2015.137
Publication status	Published - 23 Nov 2015
Externally published	Yes
Event	17th IEEE International Conference on High Performance Computing and Communications, IEEE 7th International Symposium on Cyberspace Safety and Security and IEEE 12th International Conference on Embedded Software and Systems, HPCC-ICESS-CSS 2015 - New York, United States Duration: 24 Aug 2015 → 26 Aug 2015

Publication series

Name	Proceedings - 2015 IEEE 17th International Conference on High Performance Computing and Communications, 2015 IEEE 7th International Symposium on Cyberspace Safety and Security and 2015 IEEE 12th International Conference on Embedded Software and Systems, HPCC-CSS-ICESS 2015

Conference

Conference	17th IEEE International Conference on High Performance Computing and Communications, IEEE 7th International Symposium on Cyberspace Safety and Security and IEEE 12th International Conference on Embedded Software and Systems, HPCC-ICESS-CSS 2015
Country/Territory	United States
City	New York
Period	24/08/15 → 26/08/15

Keywords

Anti-counterfeiting pattern
Big data
Cloud computing
Cost-benefit principle
Profit-maximization model

Access to Document

10.1109/HPCC-CSS-ICESS.2015.137

Cite this

Liang, H., & Gai, K. (2015). Internet-based anti-counterfeiting pattern with using big data in China. In Proceedings - 2015 IEEE 17th International Conference on High Performance Computing and Communications, 2015 IEEE 7th International Symposium on Cyberspace Safety and Security and 2015 IEEE 12th International Conference on Embedded Software and Systems, HPCC-CSS-ICESS 2015 (pp. 1387-1392). Article 7336362 (Proceedings - 2015 IEEE 17th International Conference on High Performance Computing and Communications, 2015 IEEE 7th International Symposium on Cyberspace Safety and Security and 2015 IEEE 12th International Conference on Embedded Software and Systems, HPCC-CSS-ICESS 2015). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/HPCC-CSS-ICESS.2015.137

Liang, Hongyu ; Gai, Keke. / Internet-based anti-counterfeiting pattern with using big data in China. Proceedings - 2015 IEEE 17th International Conference on High Performance Computing and Communications, 2015 IEEE 7th International Symposium on Cyberspace Safety and Security and 2015 IEEE 12th International Conference on Embedded Software and Systems, HPCC-CSS-ICESS 2015. Institute of Electrical and Electronics Engineers Inc., 2015. pp. 1387-1392 (Proceedings - 2015 IEEE 17th International Conference on High Performance Computing and Communications, 2015 IEEE 7th International Symposium on Cyberspace Safety and Security and 2015 IEEE 12th International Conference on Embedded Software and Systems, HPCC-CSS-ICESS 2015).

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abstract = "Cloud-based trading platforms have become a broadly accepted business approach in China. Flexible and scalable online services have brought enormous benefits for e-commerce. However, many cloud-based e-commerce providers are encountering a serious challenge from counterfeits, which is already harmful for many Chinese e-commerce companies. This paper addresses anti-counterfeit issues and proposes a novel mechanism for proactively prevent counterfeits in the Chinese context. The proposed paradigm also considers the cost-benefit and profit-maximizations. The model was evaluated by the case study research with examining various use cases. Four use cases are represented in this paper and the outcomes of the use cases proved the efficiency of the proposed model.",

keywords = "Anti-counterfeiting pattern, Big data, Cloud computing, Cost-benefit principle, Profit-maximization model",

author = "Hongyu Liang and Keke Gai",

note = "Publisher Copyright: {\textcopyright} 2015 IEEE.; 17th IEEE International Conference on High Performance Computing and Communications, IEEE 7th International Symposium on Cyberspace Safety and Security and IEEE 12th International Conference on Embedded Software and Systems, HPCC-ICESS-CSS 2015 ; Conference date: 24-08-2015 Through 26-08-2015",

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pages = "1387--1392",

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Liang, H & Gai, K 2015, Internet-based anti-counterfeiting pattern with using big data in China. in Proceedings - 2015 IEEE 17th International Conference on High Performance Computing and Communications, 2015 IEEE 7th International Symposium on Cyberspace Safety and Security and 2015 IEEE 12th International Conference on Embedded Software and Systems, HPCC-CSS-ICESS 2015., 7336362, Proceedings - 2015 IEEE 17th International Conference on High Performance Computing and Communications, 2015 IEEE 7th International Symposium on Cyberspace Safety and Security and 2015 IEEE 12th International Conference on Embedded Software and Systems, HPCC-CSS-ICESS 2015, Institute of Electrical and Electronics Engineers Inc., pp. 1387-1392, 17th IEEE International Conference on High Performance Computing and Communications, IEEE 7th International Symposium on Cyberspace Safety and Security and IEEE 12th International Conference on Embedded Software and Systems, HPCC-ICESS-CSS 2015, New York, United States, 24/08/15. https://doi.org/10.1109/HPCC-CSS-ICESS.2015.137

Internet-based anti-counterfeiting pattern with using big data in China. / Liang, Hongyu; Gai, Keke.
Proceedings - 2015 IEEE 17th International Conference on High Performance Computing and Communications, 2015 IEEE 7th International Symposium on Cyberspace Safety and Security and 2015 IEEE 12th International Conference on Embedded Software and Systems, HPCC-CSS-ICESS 2015. Institute of Electrical and Electronics Engineers Inc., 2015. p. 1387-1392 7336362 (Proceedings - 2015 IEEE 17th International Conference on High Performance Computing and Communications, 2015 IEEE 7th International Symposium on Cyberspace Safety and Security and 2015 IEEE 12th International Conference on Embedded Software and Systems, HPCC-CSS-ICESS 2015).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Liang, Hongyu

AU - Gai, Keke

PY - 2015/11/23

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N2 - Cloud-based trading platforms have become a broadly accepted business approach in China. Flexible and scalable online services have brought enormous benefits for e-commerce. However, many cloud-based e-commerce providers are encountering a serious challenge from counterfeits, which is already harmful for many Chinese e-commerce companies. This paper addresses anti-counterfeit issues and proposes a novel mechanism for proactively prevent counterfeits in the Chinese context. The proposed paradigm also considers the cost-benefit and profit-maximizations. The model was evaluated by the case study research with examining various use cases. Four use cases are represented in this paper and the outcomes of the use cases proved the efficiency of the proposed model.

AB - Cloud-based trading platforms have become a broadly accepted business approach in China. Flexible and scalable online services have brought enormous benefits for e-commerce. However, many cloud-based e-commerce providers are encountering a serious challenge from counterfeits, which is already harmful for many Chinese e-commerce companies. This paper addresses anti-counterfeit issues and proposes a novel mechanism for proactively prevent counterfeits in the Chinese context. The proposed paradigm also considers the cost-benefit and profit-maximizations. The model was evaluated by the case study research with examining various use cases. Four use cases are represented in this paper and the outcomes of the use cases proved the efficiency of the proposed model.

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KW - Cloud computing

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BT - Proceedings - 2015 IEEE 17th International Conference on High Performance Computing and Communications, 2015 IEEE 7th International Symposium on Cyberspace Safety and Security and 2015 IEEE 12th International Conference on Embedded Software and Systems, HPCC-CSS-ICESS 2015

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - 17th IEEE International Conference on High Performance Computing and Communications, IEEE 7th International Symposium on Cyberspace Safety and Security and IEEE 12th International Conference on Embedded Software and Systems, HPCC-ICESS-CSS 2015

Y2 - 24 August 2015 through 26 August 2015

ER -

Liang H, Gai K. Internet-based anti-counterfeiting pattern with using big data in China. In Proceedings - 2015 IEEE 17th International Conference on High Performance Computing and Communications, 2015 IEEE 7th International Symposium on Cyberspace Safety and Security and 2015 IEEE 12th International Conference on Embedded Software and Systems, HPCC-CSS-ICESS 2015. Institute of Electrical and Electronics Engineers Inc. 2015. p. 1387-1392. 7336362. (Proceedings - 2015 IEEE 17th International Conference on High Performance Computing and Communications, 2015 IEEE 7th International Symposium on Cyberspace Safety and Security and 2015 IEEE 12th International Conference on Embedded Software and Systems, HPCC-CSS-ICESS 2015). doi: 10.1109/HPCC-CSS-ICESS.2015.137

Internet-based anti-counterfeiting pattern with using big data in China

Abstract

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Keywords

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