Impact of CSR on brand equity of enterprise: A preliminary research

It is a concerning problem to answer whether corporate social responsibility (CSR) has economic efficiency and its impact on brand equity is a field worth exploring. The empirical analysis shows that environmental responsibility and energy saving responsibility have positive impact in enhancing brand equity of enterprise while staff responsibility, employment and promote fare responsibility, social development responsibility, consumer responsibility, compliance with laws and business ethics responsibility have no significant impact on brand equity of enterprise. Therefore, in the view of enhancing brand equity of enterprise, we can divide the contents of CSR into two kinds.