How should companies deploy their digital supply chain platforms to gain competitive advantages? An asset orchestration perspective

Although many companies have deployed digital supply chain platforms (DSCP), not all obtain the anticipated benefits. This study explores how different deployment strategies of DSCP affect competitive advantages. The empirical results show that DSCP deployment breadth positively relates to exploitative and exploratory innovations for both manufacturing companies and service companies. DSCP deployment depth positively affects exploitative and exploratory innovations for manufacturing companies but exploratory innovation for service companies. Although exploitative and exploratory innovations both incur competitive advantages, exploitative innovation is more important for service companies. These findings provide theoretical and practical implications by unraveling the puzzle of the DSCP-performance association.