Driving Sustainable Agricultural Transformation: The Role of Digital Technology Application in Promoting Green Production

Green production technology, serving as a core approach to coordinate agricultural production and ecological conservation, acts not only as a technological engine driving the transition towards sustainable agricultural models but also as a critical pathway to achieve environmental sustainability. To promote the adoption and diffusion of green production technologies, this study utilizes survey data from 2566 farm households in Jiangxi Province and employs an Ordered Probit model to thoroughly investigate how the application of digital technology enhances farmers’ adoption of green production practices. The findings indicate that the application of digital technology—measured through digital information acquisition, digital technology use, and digital online sales—significantly promotes the intensity of farmers’ adoption of green production technologies. Furthermore, the positive effect of digital technology application on the adoption of green production technologies strengthens with increased government intervention. The influence also varies significantly across households with different farm sizes and education levels, showing a more pronounced effect on medium- and large-scale farmers as well as those with higher education levels. This study provides new evidence on the mechanism through which digital technology application affects farmers’ adoption of green production technologies, and offers insights conducive to leveraging digital technologies in promoting sustainable environmental development.