Coordinating a supply chain for a newsvendor-Type product with sales effort effects

Yao Yu Wang, Jian Cai Wang

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    In this paper, we investigate the issue of how to coordinate a supply chain for a newsvendor-Type product where demand is sensitive to both retail price and sales effort. Most related studies have shown that many of the well-known 'channel coordination' contracts will fail in such a with-effort supply chain. To remedy this situation, we propose a continuous 'volume discount' schedule which not only can perfectly coordinate this with-effort channel, but also enables the dominant manufacturer to arbitrarily allocate the channel profit and leave only a subsistence profit for the retailer.

    Original languageEnglish
    Title of host publication2012 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2012
    PublisherIEEE Computer Society
    Pages303-307
    Number of pages5
    ISBN (Print)9781467329453
    DOIs
    Publication statusPublished - 2012
    Event2012 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2012 - Hong Kong, China
    Duration: 10 Dec 201213 Dec 2012

    Publication series

    NameIEEE International Conference on Industrial Engineering and Engineering Management
    ISSN (Print)2157-3611
    ISSN (Electronic)2157-362X

    Conference

    Conference2012 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2012
    Country/TerritoryChina
    CityHong Kong
    Period10/12/1213/12/12

    Keywords

    • Contract Design
    • Supply chain coordination
    • newsvendor-Type product
    • sales effort
    • volume discount

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