An empirical study on value Co-creation system by integrating customers

Xiang Zhang*, Rong Qiu Chen

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    2 Citations (Scopus)

    Abstract

    The traditional isolated value creation strategy is losing its utility owing to the fundamental changes in technology, competition and customer demand. Companies are shifting their focus from increasing internal efficiency to leverage external resources, especially the customer competence, in order to gain new competitive advantages. Involving customers to co-create value is an increasingly important strategy. Of this trend, little research empirically examines the impact of such co-creation activities on firms competence. Using large-scale survey data supplemented with multi-method, this study provides the first empirical examination into the links among customer interaction, co-creation system and the unique competence. The results of this study suggest that firms with more emphasis on the co-creation interactions may gain greater customerization competence. The two types of co-creation activities should be considered as a synergy strategy other than isolated single activity while more emphasis should be placed on the key co-creation activities. The results of this study demonstrate that customer interaction may generate benefits for firms across industries. The empirical evidence also supports the logic of co-creation system and point out a new way for firms to create the unique competence.

    Original languageEnglish
    Title of host publicationProceedings of 2007 International Conference on Management Science and Engineering, ICMSE'07 (14th)
    PublisherInstitute of Electrical and Electronics Engineers Inc.
    Pages1068-1073
    Number of pages6
    ISBN (Print)9787883580805
    DOIs
    Publication statusPublished - 2007
    Event2007 International Conference on Management Science and Engineering, ICMSE'07 - Harbin, China
    Duration: 20 Aug 200722 Aug 2007

    Publication series

    NameProceedings of 2007 International Conference on Management Science and Engineering, ICMSE'07 (14th)

    Conference

    Conference2007 International Conference on Management Science and Engineering, ICMSE'07
    Country/TerritoryChina
    CityHarbin
    Period20/08/0722/08/07

    Keywords

    • Competitive advantages
    • Customer participation
    • Mass customization
    • Value co-creation system

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