TY - GEN
T1 - Acceptance of Generative AI Tools
T2 - 2nd International Conference on Digital Systems and Design Innovation, ICDSDI 2025
AU - Cheng, Menghan
AU - Lu, Zhaolin
N1 - Publisher Copyright:
© 2025 Copyright held by the owner/author(s).
PY - 2025/9/10
Y1 - 2025/9/10
N2 - University students' adoption of generative AI tools in educational contexts is investigated in this research through two complementary studies. A Jordanian-based cross-sectional study (N=95) initially established the middle students' familiarity (M=3.14, SD=0.81) with generative AI writing tools, along with significant concerns about misinformation/data security (M=3.35, SD=0.85), but high awareness regarding advantages for creativity simulation and innovation facilitation (M=3.62, SD=0.81). Second, a Chinese UTAUT-based research (N=361) employing SEM-ANN hybrid analysis found that DeepSeek adoption intention is significantly determined by Perceived Price (β=0.346), Performance Expectancy (β=0.244), Effort Expectancy (β=0.233), eXplainable AI (β=0.126), and Facilitating Conditions (β=0.084), while Social Influence did not appear to be significant (β=-0.019). Moderator analysis found gender and education level to significantly moderate some predictor-intention relationships. Synthetically, these findings demonstrate: (a) cultural consensus in recognition of AI's value for learning in various capacities despite technical challenges, (b) the critical role of cost disclosure, usability, and explainability in adoption, and (c) stratified intervention needs to address technical instruction, ethical literacy, cost reduction, and maximization of usability - particularly through personalized learning deployments. The study supports the UTAUT's efficacy for use in AI adoption studies while enriching methodology integration through SEM-ANN methods.
AB - University students' adoption of generative AI tools in educational contexts is investigated in this research through two complementary studies. A Jordanian-based cross-sectional study (N=95) initially established the middle students' familiarity (M=3.14, SD=0.81) with generative AI writing tools, along with significant concerns about misinformation/data security (M=3.35, SD=0.85), but high awareness regarding advantages for creativity simulation and innovation facilitation (M=3.62, SD=0.81). Second, a Chinese UTAUT-based research (N=361) employing SEM-ANN hybrid analysis found that DeepSeek adoption intention is significantly determined by Perceived Price (β=0.346), Performance Expectancy (β=0.244), Effort Expectancy (β=0.233), eXplainable AI (β=0.126), and Facilitating Conditions (β=0.084), while Social Influence did not appear to be significant (β=-0.019). Moderator analysis found gender and education level to significantly moderate some predictor-intention relationships. Synthetically, these findings demonstrate: (a) cultural consensus in recognition of AI's value for learning in various capacities despite technical challenges, (b) the critical role of cost disclosure, usability, and explainability in adoption, and (c) stratified intervention needs to address technical instruction, ethical literacy, cost reduction, and maximization of usability - particularly through personalized learning deployments. The study supports the UTAUT's efficacy for use in AI adoption studies while enriching methodology integration through SEM-ANN methods.
KW - Artificial Intelligence (AI)
KW - Artificial Neural Network
KW - Explainable artificial intelligence
KW - Higher education
KW - Structural Equation Modeling (SEM)
KW - UTAUT model
UR - https://www.scopus.com/pages/publications/105019953872
U2 - 10.1145/3759275.3759296
DO - 10.1145/3759275.3759296
M3 - Conference contribution
AN - SCOPUS:105019953872
T3 - Proceedings of 2025 2nd International Conference on Digital Systems and Design Innovation, ICDSDI 2025
SP - 138
EP - 149
BT - Proceedings of 2025 2nd International Conference on Digital Systems and Design Innovation, ICDSDI 2025
PB - Association for Computing Machinery, Inc
Y2 - 13 June 2025 through 15 June 2025
ER -