TY - GEN
T1 - A multi-interests model of recommendation system based on customer life cycle
AU - Wu, Yue
AU - Chen, Xiang
PY - 2012
Y1 - 2012
N2 - Recommendation System is one of the most important research topics in E-commerce, and multiple recommendation methods have been developed. However, most traditional ways didn't consider the variability and diversity of user interests. To solve this problem, this paper introduces the Customer Life Cycle theory of Customer Relation Management to analyze changes of user interests. Further, we define 2 measurement indexes, Interest Depth and Interest Span, and propose a multi-interests model of Recommendation System based on Customer Life Cycle. Experimental results show that our model is able to track changes of user multiinterests and help recommendations.
AB - Recommendation System is one of the most important research topics in E-commerce, and multiple recommendation methods have been developed. However, most traditional ways didn't consider the variability and diversity of user interests. To solve this problem, this paper introduces the Customer Life Cycle theory of Customer Relation Management to analyze changes of user interests. Further, we define 2 measurement indexes, Interest Depth and Interest Span, and propose a multi-interests model of Recommendation System based on Customer Life Cycle. Experimental results show that our model is able to track changes of user multiinterests and help recommendations.
UR - http://www.scopus.com/inward/record.url?scp=84863248825&partnerID=8YFLogxK
U2 - 10.1109/ICICTA.2012.13
DO - 10.1109/ICICTA.2012.13
M3 - Conference contribution
AN - SCOPUS:84863248825
SN - 9780769546377
T3 - Proceedings - 2012 5th International Conference on Intelligent Computation Technology and Automation, ICICTA 2012
SP - 22
EP - 25
BT - Proceedings - 2012 5th International Conference on Intelligent Computation Technology and Automation, ICICTA 2012
T2 - 2012 5th International Conference on Intelligent Computation Technology and Automation, ICICTA 2012
Y2 - 12 January 2012 through 14 January 2012
ER -