A hybrid visualisation model for technology roadmapping: Bibliometrics, qualitative methodology and empirical study

  • Yi Zhang
  • , Ying Guo
  • , Xuefeng Wang*
  • , Donghua Zhu
  • , Alan L. Porter
  • *Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    Abstract

    Technology roadmapping offers a flexible instrument to portray development status in support of technology forecasting and assessment. This paper integrates bibliometrics with qualitative methodologies and visualisation techniques to construct a hybrid model for composing technology roadmaps. The mapping arrays details on the evolution of the technology under study and contributes to understanding the macro-technology development status. We generate a global technology roadmap for electric vehicles to demonstrate the approach in an empirical study.

    Original languageEnglish
    Pages (from-to)707-724
    Number of pages18
    JournalTechnology Analysis and Strategic Management
    Volume25
    Issue number6
    DOIs
    Publication statusPublished - 2013

    Keywords

    • bibliometrics
    • electric vehicles
    • qualitative methodologies
    • technology roadmapping
    • term frequency analysis

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