Personal profile
Research Achievement
[1] In 2020, won the 11th "National 100 Excellent Management Cases" Award (ranked 2nd)
[2] Special Prize of Beijing Institute of Technology Excellent Education and Teaching Achievement Award in 2020 (5/9)
[3] In 2015, won the sixth "National 100 Excellent Management Cases" Award (ranked 1st)
[4] In 2012, won the 11th Beijing Youth Excellent Scientific and Technological Paper Award (ranked 1st)
[5] Selected into the Beijing Institute of Technology Excellent Young Teachers Funding Program in 2012
[1] In 2020, won the 11th "National 100 Excellent Management Cases" Award (ranked 2nd)
[2] Special Prize of Beijing Institute of Technology Excellent Education and Teaching Achievement Award in 2020 (5/9)
[3] In 2015, won the sixth "National 100 Excellent Management Cases" Award (ranked 1st)
[4] In 2012, won the 11th Beijing Youth Excellent Scientific and Technological Paper Award (ranked 1st)
[5] Selected into the Beijing Institute of Technology Excellent Young Teachers Funding Program in 2012
[1] In 2020, won the 11th "National 100 Excellent Management Cases" Award (ranked 2nd)
[2] Special Prize of Beijing Institute of Technology Excellent Education and Teaching Achievement Award in 2020 (5/9)
[3] In 2015, won the sixth "National 100 Excellent Management Cases" Award (ranked 1st)
[4] In 2012, won the 11th Beijing Youth Excellent Scientific and Technological Paper Award (ranked 1st)
[5] Selected into the Beijing Institute of Technology Excellent Young Teachers Funding Program in 2012
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Dive into the research topics where Shuilong Wu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 10 Article
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Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude
Zeng, S., Wu, S., Yuan, Y. & Xu, X., Apr 2025, In: Psychology and Marketing. 42, 4, p. 1188-1200 13 p.Research output: Contribution to journal › Article › peer-review
8 Link opens in a new tab Citations (Scopus) -
Redefining Excellence: Exploring the Influence of Social Comparison on Green Product Evaluation
Wang, Y., Wu, S., Li, Y., Sheng, S. & Yuan, Y., Mar 2025, In: Psychology and Marketing. 42, 3, p. 684-701 18 p.Research output: Contribution to journal › Article › peer-review
Open Access8 Link opens in a new tab Citations (Scopus) -
How brand familiarity affects green product purchase intention: The moderating role of streamers’ environmental knowledge
Wu, S., Hu, Z., Li, Y. & Yuan, Y., Jun 2024, In: Technology in Society. 77, 102572.Research output: Contribution to journal › Article › peer-review
19 Link opens in a new tab Citations (Scopus) -
How past identity shapes consumer attitudes toward upcycled product advertisements: The mediating role of outcome efficacy
Li, Y., Wu, S., Yuan, Y. & Wang, Y., Dec 2024, In: Journal of Business Research. 185, 114913.Research output: Contribution to journal › Article › peer-review
4 Link opens in a new tab Citations (Scopus) -
How temporal perspective affects the effectiveness of upcycled vs. recycled product advertisements
Li, Y., Wu, S., Yuan, Y. & Hu, Z., May 2024, In: Journal of Retailing and Consumer Services. 78, 103714.Research output: Contribution to journal › Article › peer-review
11 Link opens in a new tab Citations (Scopus)