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Dive into the research topics where Sheng Bi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Conversion privileges? The effect of convertible debt on strategic emphasis and firm performance
Wen, Y., John-Mariadoss, B. & Bi, S., 2026, In: Journal of Marketing Theory and Practice. 34, 1, p. 250-264 15 p.Research output: Contribution to journal › Article › peer-review
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How temporal landmarks affect individual psychology and behavior: influences and underlying mechanisms
Song, S., Ji, Y. & Bi, S., 23 Oct 2025, In: Marketing Intelligence and Planning. 43, 7, p. 1500-1514 15 p.Research output: Contribution to journal › Review article › peer-review
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The effect of stress on compliance with health-related advertising
Bi, S. & Li, M., Apr 2025, In: Journal of Business Research. 193, 115328.Research output: Contribution to journal › Article › peer-review
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The multiple-identity effect: how multiple social identities shape the perception of time
Li, M. & Bi, S., Dec 2025, In: Marketing Letters. 36, 4, p. 747-761 15 p.Research output: Contribution to journal › Article › peer-review
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Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements
Bi, S., Perkins, A., Chen, H. & Phifer, B., 2024, In: Journal of Advertising. 53, 3, p. 377-396 20 p.Research output: Contribution to journal › Article › peer-review
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