TY - GEN
T1 - Analyzing location-based advertising for vehicle service providers using effective resistances
AU - Yu, Haoran
AU - Wei, Ermin
AU - Berry, Randall A.
N1 - Publisher Copyright:
© 2019 Copyright held by the owner/author(s).
PY - 2019/6/20
Y1 - 2019/6/20
N2 - Vehicle service providers can display commercial ads in their vehicles based on passengers' origins and destinations to create a new revenue stream. We study a vehicle service provider who can generate different ad revenues when displaying ads on different arcs (i.e., origin-destination pairs). The provider needs to ensure the vehicle flow balance at each location, which makes it challenging to analyze the provider's vehicle assignment and pricing decisions for different arcs. To tackle the problem, we show that certain properties of the traffic network can be captured by a corresponding electrical network. When the effective resistance between two locations is small, there are many paths between the two locations and the provider can easily route vehicles between them. We derive the provider's optimal vehicle assignment and pricing decisions based on effective resistances.
AB - Vehicle service providers can display commercial ads in their vehicles based on passengers' origins and destinations to create a new revenue stream. We study a vehicle service provider who can generate different ad revenues when displaying ads on different arcs (i.e., origin-destination pairs). The provider needs to ensure the vehicle flow balance at each location, which makes it challenging to analyze the provider's vehicle assignment and pricing decisions for different arcs. To tackle the problem, we show that certain properties of the traffic network can be captured by a corresponding electrical network. When the effective resistance between two locations is small, there are many paths between the two locations and the provider can easily route vehicles between them. We derive the provider's optimal vehicle assignment and pricing decisions based on effective resistances.
KW - Effective resistances
KW - In-vehicle advertising
KW - Spatial pricing
UR - http://www.scopus.com/inward/record.url?scp=85069231029&partnerID=8YFLogxK
U2 - 10.1145/3309697.3331484
DO - 10.1145/3309697.3331484
M3 - Conference contribution
AN - SCOPUS:85069231029
T3 - SIGMETRICS Performance 2019 - Abstracts of the 2019 SIGMETRICS/Performance Joint International Conference on Measurement and Modeling of Computer Systems
SP - 37
EP - 38
BT - SIGMETRICS Performance 2019 - Abstracts of the 2019 SIGMETRICS/Performance Joint International Conference on Measurement and Modeling of Computer Systems
PB - Association for Computing Machinery, Inc
T2 - 14th Joint Conference of International Conference on Measurement and Modeling of Computer Systems, SIGMETRICS 2019 and IFIP Performance Conference 2019, SIGMETRICS/Performance 2019
Y2 - 24 June 2019 through 28 June 2019
ER -